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Stories

The Back on My Feet community is made up of members, volunteers, FundRacers, donors, partners, and more, coming together to achieve remarkable things. These are their stories.

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Back on My Feet in New York City putting hands in for the Back on My Feet cheer

Unveiling the New Back on My Feet Brand

At Back on My Feet, we’ve always believed in the power of transformation, and now, we’re excited to unveil a new brand that truly reflects the strength and resilience of our members. We’ve embarked on a journey to refresh our look, moving away from the old navy blue and foot icon to something bold and modern. Our reason for this change was simple: we wanted a visual identity that represented our members while also showcasing the innovation of our program, where fitness becomes a powerful tool in the fight against homelessness, addiction, and poverty. After much consideration, our designers crafted a logo that speaks volumes about the journey our members undertake. The double-line B symbolizes the path they walk with us, each step a testament to their commitment and determination. Just like a road, our program offers guidance and structure, but it’s the hard work and perseverance of our members that propel them forward, overcoming obstacles and regaining control of their lives. In our new brand, you’ll notice a simple palette of red, grey, and tan. Red, in particular, holds significant meaning for us. It represents the unseen struggles and overlooked needs of our members. Through bold colors and a

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Alumni Stories
Volunteer Stories
FundRacer Stories
News
Inc.com
25 Inspiring Books Everyone Should Read
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D.C. Refined
How running is helping the D.C. homeless one mile at a time
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New York Post
Running saved me from homelessness
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Educational