fbpx

Start a Positive Ripple Effect this Holiday Season!

Unveiling the New Back on My Feet Brand

At Back on My Feet, we’ve always believed in the power of transformation, and now, we’re excited to unveil a new brand that truly reflects the strength and resilience of our members. We’ve embarked on a journey to refresh our look, moving away from the old navy blue and foot icon to something bold and modern. Our reason for this change was simple: we wanted a visual identity that represented our members while also showcasing the innovation of our program, where fitness becomes a powerful tool in the fight against homelessness, addiction, and poverty.

After much consideration, our designers crafted a logo that speaks volumes about the journey our members undertake. The double-line B symbolizes the path they walk with us, each step a testament to their commitment and determination. Just like a road, our program offers guidance and structure, but it’s the hard work and perseverance of our members that propel them forward, overcoming obstacles and regaining control of their lives.

In our new brand, you’ll notice a simple palette of red, grey, and tan. Red, in particular, holds significant meaning for us. It represents the unseen struggles and overlooked needs of our members. Through bold colors and a fresh aesthetic, we’re making a statement: no one in our community will be ignored or forgotten. Together, we’re forging ahead, building a future where everyone has the opportunity to thrive. Join us as we pave the way forward, one step at a time.

See how you can combat homelessness with us today.