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HOKA ONE ONE® Partners with BoMF

Leading Performance Footwear Brand HOKA ONE ONE Provides a $30,000 Donation to Back on My Feet this Holiday Season and Commits to Ongoing Partnership

Leading Performance Footwear Brand HOKA ONE ONE Provides a $30,000 Donation to Back on My Feet this Holiday Season and Commits to Ongoing Partnership

December 3, 2019 – Goleta, CA/Philadelphia, PA: HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), has announced a partnership and $30,000 donation to Back on My Feet, a national nonprofit organization committed to addressing homelessness. The $30,000 donation will go directly to supporting Back On My Feet members (those experiencing homelessness or living in addiction and treatment facilities), and in 2020 HOKA will donate over 500 pairs of shoes and help with shoe fitting and runs in 13 cities with Back On My Feet Chapters across the country.

Back on My Feet combats homelessness through the power of running, community support and essential employment and housing resources in 13 cities across the country. They believe in the power of human potential, supporting members as they run, build resumes, attend training classes, and ultimately attain sustainable employment, utilizing they organization’s network of program and employment partners across the country.

“Back on My Feet and HOKA are truly aligned in our missions, recognizing everyone’s capacity to achieve as well as realizing that when we work together, we fly higher,” said Katy Sherratt, Chief Executive Officer at Back on My Feet. “We are honored by the incredible support that HOKA is providing to our program. Finding an organization that wants to make an impact, giving financial support while also supporting our members with new shoes and community involvement, propels Back on My Feet forward, helping our members ultimately achieve the extraordinary.”

HOKA’s $30,000 donation will support Back on My Feet’s program, which uses running as catalyst to build community, supporting members as they run a few blocks or a few miles, three days a week at 5:45am in 13 cities across the US. With 90% attendance, members gain to the next phase of the program, Next Steps. Still running in the morning and maintaining consistent attendance, members now work one-on-one with Back on My Feet staff to move towards sustainable employment. Financial literacy classes, computer literacy classes, resume building workshops and more, along with access to financial aid to pay for public transportation cards, enrollment fees or books for trade school, or providing a security deposit for a new home, all enable members to move their lives forward, ultimately reaching sustainable employment and financial independence.

“At HOKA, we want to empower a world of athletes to feel like they can fly, and we truly believe we fly higher when we fly together,” said Wendy Yang, President of HOKA ONE ONE. “Back On My Feet provides tremendous resources as well as agency to people experiencing homelessness throughout the country, and we are honored to partner with them as they help people harness the power of running and community to evolve to the next phase of their lives.”

Back on My Feet has employed and/or housed more than 6,500 people to date, while engaging more than 150,000 supporters and volunteers. For more information on the organization and its partnership with HOKA, visit BackonMyFeet.org, hokaoneone.com and follow @hokaoneone and @BackOnMyFeet on Instagram.


HOKA ONE ONE® produces premium performance footwear for athletes of all types. Born in the mountains, HOKA ONE ONE shoes were initially distinguished by their oversized midsoles; today they are designed with the same enhanced cushioning, inherent stability and problem-solving inspiration to meet the running, walking, fitness and outdoor needs of a wide variety of users. With a bold and often unexpected approach, HOKA ONE ONE empowers athletes of all levels to feel like they can fly. For more information, visit hokaoneone.com or follow @hokaoneone #timetofly.

About Back on My Feet

Back on My Feet combats homelessness through the power of running, community support and essential employment resources. Operating in 13 major cities coast-to-coast, Back on My Feet recruits’ members at homeless and residential facilities and begins with a commitment to run three days a week. The second phase of the program, Next Steps, provides educational support, job training programs, employment partnership referrals and housing resources. Since 2007, Back on My Feet members have run a collective 925,000 miles and obtained more than 6,500 jobs and homes. We have also engaged more than 150,000 volunteers and supporters. Every $1 invested in Back on My Feet returns nearly $2.50 to the local community through increased economic output and cost savings. Visit backonmyfeet.org and follow us on Facebook,Twitter,  and Instagram.


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